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Our stories

  • Meet Magnetic

    The UK’s leading independent innovation and design company unpacks why businesses have an obligation to design with optimism.

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  • Lockdown winners: what they have in common

    Businesses that saw a chance to triumph over tragedy have five things in common.

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  • What makes products successful?

    As you go through the process of learning more about your product, its market and its manufacture, you should get an ever clearer idea of how likely it is to do well.

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Our new book, 'now for the tricky bit'

Now for the tricky bit

Our sixth book is all about building stronger, happier businesses with purpose. With a short history of conscious capitalism, stunning data visualisations, and future forces that are shaping your industry; ‘Now for the tricky bit’ features leaders from Bupa UK, Octopus, The Big Issue and more.

After a year like no other, businesses have been given a chance to reset, re-evaluate and reimagine their futures.

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